Ecstasy Abuse Essay -- essays research papers

Article 1 C) Source of Article: Bureau of Medicine and Surgery Title of Article: Navy Medicine Steps Up to Help Prevent Ecstasy Abuse A)  Ã‚  Ã‚  Ã‚  Ã‚  Talks about how the military is not protected by ecstasy abuse. They may have a zero tolerance mentality about it but that still does not stop people from accessing it. The Navy found a medicine that makes hiding of having the trace of ecstasy on a person harder to hide. They found a better way to detect ecstasy with a certain drug exam that is ahead of technology. Instead if a normal test for amphetamines they found a new agent that can even trace the smallest amount of ecstasy on a person system. This medicine has been tested for the past two years and was tested again before they sent out the troops to go to Afghanistan. Ecstasy symptoms can be decreased facility to regulate sleep and emotions, as well as increase changes in hear attack, stroke and possibility of death. Hopefully this will shorten the amount of people using drugs like ecstasy in any military branch while on task. B)  Ã‚  Ã‚  Ã‚  Ã‚  The authors idea with writing this article is that ecstasy abuse will be eliminated from all military branches. This idea is backed up with what he said about the testing results, â€Å"Navy Medicine also tested the product at the Navy Drug Screening Lab in Jacksonville, Fla., before rolling it out to the troops†. This comment by the author can be interpreted as successful results. Another of the author’s ideas or comments is that he claims to say that ecstasy abuse is rising in all over the country, and that the military should get more involved to stop it. The military is improving ecstasy testing on humans. â€Å"Although the Navy maintains a zero-tolerance position on drug abuse†, this means they are doing their best to stop drug abuse, and they are improving testing methods. Article 2 C) Source of Article: Naval Media Center and Bureau of Naval Personnel Title of Article: From Ecstasy to Agony Author: Capt. John Jemionek and Jo1 Joseph Date: Unknown A)  Ã‚  Ã‚  Ã‚  Ã‚  He gives some of the street names for ecstasy and he calls it the club drug mostly because it is used at raves and such parties. Also goes on to call it the â€Å"safe drug†. Then even more he gets an in depth look of how the drugs looks and that it comes in a capsule about the size of an aspirin in po... ...zing on increased demand for the drug in the United States. Authorities are especially concerned about the role of organized crime in Ecstasy trafficking. Russian mafias have recently forged relationships with European traffickers and begun to dominate the global Ecstasy trade. The profit potential of Ecstasy is huge for such traffickers. Ecstasy tablets can be bought in Amsterdam for as little as 50 cents to $2 each. B)  Ã‚  Ã‚  Ã‚  Ã‚  In this article the writer talks about the urgency that our grate nation has over this simple deadly looking pill. He gives explicit detail in his believed and has insight information about the drug trafficking ways. By some sort f thought the writer believes that the drugs are sponsoring terrorism and that people in the Middle East and Russia use this money to buy weapons. He also talks about the Columbians trafficking ecstasy to the United States. Says that our nation is in great fear of this drug and what it can cause to our society. The writer believes that these drugs are going destroy America little by little by destroying the youth of America. Then with this they can invade the nation and destroy everything that we have built.

Possible that one can fulfill the responsibilities of a professional role while lacking personal integrity

Turn on hit highlighting for speaking browsers by selecting the Enter button Show highlighting Abstract (summary) Transcendentalist One of the basic tenets of the CPA profession is to serve the public interest. Working with the Winchester County Association and the Business Council of Winchester, it took weeks for the task force of about 20 Caps to attend budget hearings and various meetings, well as to pore over the proposed budget. Caps have much to offer working n concert with local governments.Fiscal responsibility is a shared responsibility among all Interested parties the public, the business community, the private sector, and the government. The difference between a tenuous budget situation and a more stable financial environment could very well be the participation of Caps. As a member of the public, and even more so as a CPA, it is his obligation to get involved. Full text Translated text Turn on search term navigation One of the basic tenets of the CPA profession Is to serv e the public Interest.So as New York State struggles with its fiscal woes – along with at least 35 other states that needed to close budget shortfalls as of press time – who better than Caps to try to help at the local level to reduce the budgetary burden on the taxpayer? This is exactly what happened in Westchester County. Members of the Naysayer's Westchester Chapter volunteered to review Westchester County $1. 8 billion budget and offer insight on how the county could reduce a proposed 4. 9% Increase In taxes.Working with the Westchester County Association and the Business Council of Westchester, It kook weeks for thetas force of about 20 Caps to attend budget hearings and various meetings, as well as to pore over the proposed budget. The project was done pro bono, with each of the volunteers dedicating between five and 10 hours to producing an analysis of the budget. The upshot? The county government formally adopted the $1. 8 billion budget, but county taxes Incre ased by 2. 9% Instead of 4. 9%. Did Caps' Involvement In the dialogue have an Impact? I'd Like to think so.This particular case wasn't about setting policy; it was about setting precedent. As the New York Times noted (Jennifer Stealthier, â€Å"New Year but No Relief for Strapped States,† January 5, 2010), state budgets all across discounter are being prepared with the knowledge that the federal stimulus money that was available last year – and kept many states' proverbial heads above water – is now gone. The tide is rising again. Caps as Part of the Process responsibility is a shared responsibility among all interested parties – the public, the business community, the private sector, and the government.Difference between a tenuous budget situation and a more table financial environment could very well be depreciations of Caps. The reality L's that even Caps can't fix a local government's fiscal woes in one budget year. But you can start now. Become a fam iliar face. Introduce yourself to your local elected and government officials. As a member of the public, and even more so, as a CPA, it is your obligation to get involved. Every government needs a watchdog, including local governments. Watchdogs are not adversarial bulldogs, but they're not passive lapdogs, either.With newspapers laying off Journalists by the thousands, taxpayers are in dire need of financial watchdogs who can help them make sense of the government's numbers. This isn't an indictment of the budgeting process performed by our local governments. This is about governments and Caps working together. Caps are the trusted advisors to businesses that range from the comer newsstand to global corporations. And while businesses are a different animal from governments, there are certainly some similarities, which means that Caps can lend their expertise in an advisory capacity.The federal government, and most states, are in a budgetary crisis. Elected and governmental officia ls are being forced to choose between raising taxes and cutting services. They should have more options. And perhaps they would have those options if more citizens were involved in the budgetary process – especially Caps. Sidebar Who better than CRASS to try to help at the local level to reduce the budgetary burden on the taxpayer?

Kayem Foods, Inc

Executive Summary Problem/Issues Matt Monkiewicz, director of marketing for Kayem Foods, Inc. , is challenged with a decision pertaining to a small but fast growing product, Al Fresco chicken sausage. The product has become a brand leader in its market niche, and means on how to promote the product is in question. A â€Å"buzz† marketing campaign was recently used, and while the company did increase in sales, there is no way to directly calculate the effect the campaign had on the product. Mr. Monkiewicz would like to continue to use the â€Å"buzz† marketing approach, but supermarket executives and food distributers are unwilling to increase buying and support for the brand. They do not believe that this small marketing campaign is solid enough to increase buyer recognition and increase sales. Customers have remarked that the product is hard to find in stores, and some cannot find it entirely and have to visit other locations. Analysis The sausage market, while growing, has several competitors who dominate the market. Al Fresco chicken sausage has become the number one brand in its market niche, but buyer power is high due to the low price and similarity of the product. Kayem Foods Inc has primarily sold through supermarkets and other retail food stores in the Northeast. In the last two years, it had made a concerted effort to obtain distribution in the Midwest and the Southeast. Kayem has two different communication needs. First, they need to convince retailers that their product has a stable top of the market demand, and that current pricing creates a large profit potential. This objective can be achieved by devoting money to print advertisements in food magazines, and by allocating money to trade advertisements which depict the success the company has currently seen with the Al Fresco product Monkiewicz used Al Fresco’s high recent sales increases to secure an $185,000 advertising budget for FY 2006. His perceived marketing options include spending $75-72,000 on another Buzz campaign, which supermarket executives do not believe is an adequate marketing campaign for the product. Another possibility is running trade advertisements to entice more retailers to sell Fresco’s chicken sausage (minimum cost of $80,000). The company has evaluated the possibility running no less than 2 or 3 print ads in specialty food magazines; this would be a cheap way to get circulation to the target market. A final alternative would distribute consumer price-off coupons at a minimum cost of $90,000. On top of the advertising venues chosen, an informative website that provided, product history, flavors, recipes, and product locations would be beneficial Recommendations Kayem Foods, Inc. should use the budgeted $185,000 promotional dollars to run a series of â€Å"trade advertisements† that would cost $80,000. They should also run two ads in both Food and Wine and Cooking Light food specialty magazines which would cost $39,765 and $57,840 and would be seen by 5. 4 million people. They should also launch an informational website that would help build product awareness. Use of these three advertising avenues helps resolve the problems the Al Fresco brand currently faces; a new, largely unknown brand to consumers, supermarket managers have been reluctant to offer the brand considerable, if any shelf space due to doubts of stable demand. Problems/Issues Matt Monkiewicz, director of marketing for Kayem Foods, Inc. , is challenged with a decision pertaining to a small but fast growing product, Al Fresco chicken sausage. This product, though small, has become the number-one brand in its niche market. The company had recently implemented a â€Å"buzz† marketing campaign for the product. This is a unique technique for using a word-of-mouth advertising venue. Monkiewicz did not initially have a substantial marketing budget adequate enough to make a substantial impact using traditional media. â€Å"Buzz† marketing, gave him means to promote the rand on a small budget but still have an impact on his target market. According to ACNielsen, Al Fresco had become the number one-selling branded chicken sausage in the United States by late July 2004. However, it was not clear whether this was due to the buzz campaign or to other marketing activities implemented by the firm. Prior to the campaign, the brand had developed substantial m omentum with a minimum of advertising support. Also, during the campaign period the sales force had made a special effort and offered special discounts and allowances to obtain new distribution. The sales increase by the brand was very impressive, but it was not clear how much more growth Kayem could expect from this rather unusual marketing tactic. Monkiewicz explained that it would be a challenge to sustain the growth and increase market share with such a limited marketing budget. Even with substantial growth of the product, the company has continued problems with supermarket executives and food distributers still unwilling to increase buying and support for the brand. They do not believe that this small marketing campaign is solid enough to increase buyer recognition and increase sales. This placed a major dilemma for Kayem Foods, and Al Fresco. They would like to continue to use the â€Å"buzz† marketing approach, but there is no way to justify and link the increase in sales with the campaign. The big issue now is getting supermarket executives and distributers to be confident with the product to increase shelf space and brand recognition. This is very important because seventy-two percent of the BzzAgents reported that they had had difficulty finding the product in the supermarket. This meant that they had to either ask the store manager for the product or go to a different store. Twenty-three percent were never able to find the product. Monkiewicz has two weeks to decide how to implement an upcoming market strategy for the product. He would like to implement another â€Å"buzz† marketing campaign in 2005, but since this strategy is not wielded well by supermarket executives, he has to look at other venues. Some alternatives he could look to with the advertising budget include; limited magazine advertising, consumer coupons, or more point-of-purchase material. Monkiewicz has also considered an advertising campaign in supermarket trade magazines aimed at retail food buyers and merchandising executives. Situation Analysis 5 Forces Upon reviewing the five forces model for Al Fresco, it is noted that competition is pretty high in the industry. Total category sales for the chicken sausage segment were about $75 million per year. The market is growing at about 12 percent a year. This is a growing market, with a few large brands, and rivalry is high. Al Fresco possesses a small 5. 3 percent of the market in the New England area. Because the chicken sausage category is small, it is difficult to obtain many specifics about competition. Buyer power is moderate to high, due to the fact of low switching cost and ease of access to the product. Buyers can be brand loyal, which is a benefit to some companies in the industry. Tying in with the high buyer power is a high power of substitutes. Consumers on average spend $16. 95 annually per year in the target market, when compared to the food industry is not very much. The sausage market can be seasonal, with price promotions and coupon discounts during these periods can be very high. This can lead to shelf space being a big factor, because if a consumer cannot find their desired product, they can easily purchase a similar product for a similar price. Barrier to entry is low in the market due to the fact of establishing a high quality product at a reasonable price with good shelf space and advertising. Supplier power is also low due to the fact that the low priced products in the industry are located in all major grocery stores. S. W. O. T. Strengths In 1999 Kayem introduced the Al Fresco brand. The firm believed if they could have a well-recognized â€Å"demand brand,† it could potentially obtain higher prices and better margins and open doors in new markets. By late July 2004, Al Fresco had become the number one-selling branded chicken sausage in the United States. The product was offered with high quality, healthy attributes, freshness, and distinctive flavors. Al Fresco chicken sausage has 75 percent less fat than traditional pork sausage and is available in seven flavors. Sales have increased significantly for Al Fresco chicken sausage. In September of 2003 they posted sales of $197,000 and in October of 2004 that number rose to $575,000. Weaknesses Though Al Fresco has been prosperous in recent years, Kayem’s profit margins have been eroding. Gross margin for the company had been declining for several years due to supermarkets gaining â€Å"power† through consolidation and demands for greater discounts and promotional allowances from suppliers. With this, Al Fresco has been asked for more price- oriented promotions. This could be a possible benefit for the company, but would cost about $90,000 to be effective. The target market for Al Fresco chicken sausage is the 25- to 54-year-old woman who was health conscious. This is a good niche market, but it makes Al Fresco cater to this niche instead of advertising to an entire population. Opportunities Kayem Foods Inc has primarily sold through supermarkets and other retail food stores in the Northeast. In the last two years, it had made a concerted effort to obtain distribution in the Midwest and the Southeast. This market expansion could lead to vast growth for the company if it takes hold of market share in these regions. The chicken sausage segment is small, with category sales about $75 million per year, but the market is growing at about 12 percent a year. With the new prospective advertising campaign, Al Fresco has potential to capture additional market share. Since sales of Al Fresco had been increasing significantly, the advertising budget was increased to $185,000 for fiscal year 2006 (March 1, 2005-February 28, 2006). This allows Monkiewicz with new possibilities for advertising and reaching a broader customer base. The company should use this to increase demand from supermarket executives, to provide better shelf space for the product. Monkiewicz would like to continue to use the â€Å"buzz† marketing campaign. Rob Walker wrote an article in the New York Times, explaining how effective this campaign was. Appendix) One agent related. †I told everyone that they were low in fat and so much better than pork sausages. †Ã‚  The article relates how effective â€Å"word of mouth† advertising can be. Threats Al Fresco has faced a few problems along the way. During their â€Å"buzz† marketing campaign, seventy-two percent of the agents reported that they had had difficulty finding the product, while twenty-three percent were never able to find the product. This is unacceptable in the marketplace and Al Fresco must convince the supermarkets to carry the product, and give it adequate shelf space. Though Monkiewicz liked the â€Å"buzz† campaign, it was hard to track and justify just how effective an advertising campaign it was. This is threatening, because supermarket executives are timid to demand the product if this is the only kind of advertising the company partakes in. Sausage Market Consumers of sausage products spanned all national regions and income levels. Accordingly, the sausage products where used for both main entree’s and complements to other center-plate dishes for all three main meals of a day. Retail sales of all sausages tallied $2. billion in 2003. This total includes Al Fresco’s product segment, specialty sausage, which had a 20%, or $4. 8 million in sales, and was currently the fastest growing segment. Increased sales were linked with a shift in consumer preference for differentiated products that added a variety to their menus, or were lower in fat content. Concurrently, Al Fresco’s chicken sausage was part of a market segment of low-fat/lean sausages which made up 19% of all sausage sales. Communication strategy Kayem has two different communication needs. First, they need to convince etailers that their product has a stable top of the market demand, and that current pricing creates a large profit potential. This objective can be achieved by devoting money to print advertisements in food magazines, and by allocating money to trade advertisements which depict the success the company has currently seen with the Al Fresco product. Ads in food magazines will also help achieve the second communication goal, stimulating primary demand in consumers, by introducing them to not only a new product segment, but the most popular product in that market. Supermarket executives have recommended that Kayem advertise in specialty food magazines. Through this type of method consumers should be encouraged to deepen brand loyalty. Due to the niche market of chicken sausage, consumers may not need a sales promotion as often as in larger, saturated market segments. Running advertisements in specialty magazines allows a company to easily target desired geographic and demographic segments. Magazine ads are thought to have both high credibility and prestige. Plus, this method of marketing has a longer life span than many other mediums (TV, radio, telephone). In essence, though Kayem would be out the entire expense of running advertisements in the current fiscal year, sales spurred by these investments may be realized in months or even years to come. Out of the possible types of advertising goals, the persuasive approach is most in line with both Kayem’s marketing goals and the potential customers reading cuisine magazines. The company can create liking, preference, and conviction for readers to buy their sausage by highlighting its flavor, freshness, and more importantly healthy composition in comparison to other sausage alternatives. They currently have very low brand awareness which could be alleviated with vast advertising campaigns. This method also works best when consumers are processing the advertisement in a detailed, analytical mode. This description fully fits the reader of a food magazine who is seeking new recipes and/or foods. Point-of-purchase (P-O-P) communication is not the most effective use of Kayem’s promotional money at this time. The company’s current dilemma involves convincing more retailers to buy/stock their item on shelves. This problem should be tackled before the same retailers are asked about in-store promotions. Analysis of Alternatives Monkiewicz used Al Fresco’s high recent sales increases to secure an $185,000 advertising budget for FY 2006. His perceived marketing options include spending $75-72,000 on another Buzz campaign, running trade advertisements to entice more retailers to sell Fresco’s chicken sausage (minimum cost of $80,000), running no less than 2 or 3 print ads in specialty food magazines, and distributing consumer price-off coupons at a minimum cost of $90,000. Monkiewicz must decide if BzzAgent’s previous campaign generated enough sales to warrant spending an additional $75,000 on a second campaign in FY 2006. Due to other promotional activities that occurred simultaneously with the first campaign he is unable to determine how many incremental sales the program created. Kayem’s own sales representatives claimed that they were unable to get additional placements or expanded shelf space due to the buzz campaign alone. The cost per â€Å"buzz† (conversation/ activity involving Al Fresco) was calculated to be almost $4. 24. The new campaign would have a unit breakeven of 62,500 packages. While this advertising approach does disseminate relevant literature there remains no clear way to track generated sales. Growing negative market sentiments of BzzAgent’s techniques may also hurt the image of the company if consumers become aware that they use this form of advertising. Another drawback is the fact that Kayem must rely on unpaid employees of another firm to handle their promotions. A second option costing at least $80,000, involves Kayem running a series of â€Å"trade advertisements† directed at convincing retailers that their chicken sausage is in high demand and can be sold with high profit margins. This alternative has a unit breakeven of 66,667 units. Although past efforts have lacked the intended success, Kayem must address the limited availability of their product. Producing the leading brand of a product in a market segment which has quickly expanded gives them better financial support when approaching retailers than before. The option of distributing consumer price-off coupons was mentioned by both Al Fresco’s sales force and certain supermarket managers. The supermarket managers would still receive full retail selling price, but the Kayem would be cutting their profit margin on each package bought with a coupon. The unit breakeven of this promotion would be 75,000 packages. The product is competitively priced with other chicken sausage products according to a survey of the Boston-area supermarkets. Another draw-back to offering price reductions is in conflicts with Kayem’s desire to keep margins high to off-set their lower profit lines. A final promotional route Kayem could choose involves running advertisements in specialty food magazines. This approach covers a large geographic area, connects to the targeted demographic profile, and has a longer life than most of media avenues. Various costs for ads covering a full, half, or quarter of a page for three different magazines is accompanied by number of circulations in the appendix. Kayem’s managers believe that no fewer than 2 or 3 ads would be needed to have any positive effect on sales. There are many new opportunities opening in the advertising venue for Al Fresco due to the increased budget. Two big issues the company faces are product awareness, and knowledge of where the product is available for purchase. With the Internet becoming more and more common place, a simple website would be a possible alternative for Al Fresco. The site would offer history of the product, types of product, recipes to go with the sausage, and locations were the sausage may be purchased. Any advertising that is done; the name of the website could be placed on the advertisement. It is assumed that a start up fee cost for a simple informative website would be $4,000 and yearly upkeep would be an additional $3,000. Recommendations/Implementation Kayem Foods, Inc. should use the budgeted 185,000 promotional dollars to run a series of â€Å"trade advertisements†, 2 ads in both Food and Wine and Cooking Light food specialty magazines, and launch an informative website. Use of these three advertising avenues helps resolve the problems the Al Fresco brand currently faces; a new, largely unknown brand to consumers, supermarket managers have been reluctant to offer the brand considerable, if any shelf space due to doubts of stable demand. Due to budget constraints, the placement of two 1/4 four-color advertisements in both food specialty magazines is the cheapest way to increase broad brand awareness in the target market. An estimated 5. 2 million ads will be circulated at an estimated cost of $18. 7 per 1,000 viewers. This is by far a cheaper avenue to reach potential customers than another â€Å"buzz† campaign (appendix). The ads should highlight the freshness and natural, healthy composition of Al Fresco’s chicken sausage, and should include the statements, â€Å"#1 Selling, Healthy, All-Natural Choice† and â€Å"Ask for It at Your Local Supermarket†. Thes e advertisements will not only increase selective demand, an approach that attempts to highlight a specific brand’s competitive advantage in the face of many substitutions, but will also spur a deepening in brand loyalty. By using a persuasive advertising approach these placements will lead to higher preference, liking, and conviction of Al Fresco’s chicken sausage flavors by consumers because they will be processing the ads in a detailed, analytical mode. Placing these ads in food magazines gives Kayem the opportunity to place their product in the minds of consumers actively searching for new products/ recipes, thus initiating new sales from experimenting, health conscience, or even allergenic consumers. Secondly, supermarket executives have said such an advertisement campaign is needed to create the stable demand required to prompt initial purchases and shelving of Al Fresco’s chicken sausage. Increasing the pressure on retailers to adopt and sell Al Fresco’s products can be supplemented by running a series of â€Å"trade advertisements†. These ads will highlight the specialty and low-fat sausage market segment’s growing sales numbers, and Al Fresco’s personal commitment to faithfully market their products. High profit margins and placement at the top of the segment market are also key points that must be received by retailing executives. As mentioned by Monkiewicz, $80,000 will be needed to successfully implement this advertising campaign. The remaining budget dollars will be used to launch and maintain an informational website specifically aimed at providing product awareness to customers. In today’s day and age, the internet is becoming more resourceful. With Al Fresco’s increased advertising over the next year, they can add they website URL to the ads for free publicity to the website. The website would be simple, offering product history, flavors and recipes, and locations were the product is available. APPENDIX |BREAKEVENS | | | | | | | | | | | |$1. 0 contribution margin per pound, typical package (unit) size= . 75 pounds, SO, $1. 20 contribution margin/package | | | | | | | |OPTIONS | | | | | |1. Bzz campaign @ cost $75-72,000 | | | | |75,000/1. 2 = 62,500 Breakeven in units | | | | | | | | | | |2. Series of â€Å"Trade Advertisements† @ cost $80,000 | | | |80,000/1. 2 = 66,667 Breakeven in units | | | | | | | | | | |3. Consumer Price-off Coupons @ cost 90,000 | | | |90,000/1. 2 = 75,000 Breakeven in units | | | | | | | | | | |4. Ads in specialty magazines | | | | |MEDIA COST AND CIRCULATION FOR MAGAZINES | | | | | | | | | | |Circulation |Cost of Full Page |1/2 Page |1/4 Page | |Better Homes and Gardens |7,600,000 | $ 359,000 | $ 215,400. 0 | $ 107,700 | |Food and Wine |900,000 | $ 66,275 | $ 39,765. 0 | $ 19,883 | |Cooking Light |1,700,000 | $ 96,400 | $ 57,840. | $ 28,920 | | | | | | | | | | | | | |$185,000 Proposed Budget | | | | |Circulation |Price | | | | |1. 8 million |$39,765 |(2) 1/4 Page ads in Food & Wine | |3. million |$57,840 |(2) 1/4 Page ads in Cooking Light | |5. 2 million |$97,605 |Total | | | |   |$80,000 |Cost of Trade Advertising | | | |$177,605 | | | | | |$7,000 |Launch and Maintenance of Website | |$184,605 |Total Advertising Budget | | | | | | | | |*Cost of magazine ads $97,605 with an estimated 5. 2 million circulation = $18. 77 per estimated 1,000 viewers | |*While Cooking Light has a lower cost-per-thousand | |the difference is not significant enough to offset the potential | |increased reach of running advertisements in Food and Wine simultaneously. | Buzz Mkt | | | | | | |2000 agents | | |Conversation Locations | | | |3 coupons for free package | | |Place |Percent | | |10 $1 off coupons when purchasing 2 packages | | |Home |41% | 5,807| | | | |Social Location |16% | 2,266| |goal each agent talks to 10 people = 20,000 people | |Work |15% | 2,125| | | | |Grocery Store |10% | 1,416| |758 agents filed reports | | |Other |18% | 2,550| |1,647 BzzReports completed, 8,470 buzz hits | | | | | | |1 report = 8. 6 conversations or activities about Al Fresco | | | | | |8. 6 x 1647 = 14,164 buzz hits (revised) | | |14,164 | | | | | | | | | | |Reedeming coupons 6000 free package coupons | | | | | |at 4. 9 = $26,940 | | | | | | | | | | | | | |20000 $1 off coupons = $20,000 | | | | | | | | | | | | | |Total cost of full redemption = $36,940 | | | | | | |$47,000 + 46,940 = $93,940 Potential Total Cost of Bzz campaign | | | | |Estimate | | | | | | |Total cost $ 60,000/ 14,164 = 4. 361 | | | | | | |An estimated $4. 24 spent for each conversation/activity | | | | | |stemming from Bzz regarding Al Fresco | | | | | | |CHICKEN SAUSAGE MARKET | | | | | | |FY 2006 |FY 2007 | |$75,000,000 |$84,000,000 |$94,080,000 | Sources

Should America Police the Worl essays

Should America Police the Worl essays There are two clearly defined sides to this question. One side would like to see America take a state of neutrality when it comes to overseas intervention. This side includes the anti-war protestors and critics questioning the recent war on Iraq. They say that America should let other countries worry about their own problems, because Americans already have enough problems to agonize over. Since America is the only superpower left in the world they have a responsibility to keep the peace, which calls for them to play the role of the worlds police force. This leads to the other side of the question, where war-supporters argue that if America doesnt step up to the plate to control evil tyrants, then who will? In the past, there have been international organizations that have tried to promote world peace and patrol the world. For example, the League of Nations was a dismal failure and currently the United Nations is not much better. Its hard to take seriously a federation of countries whose human rights commission is chaired by Libya and whose disarmament commission will soon be chaired by Iraq. So who does that leave to be the worlds police force? Argentina? Bolivia? Cameroon? The answer is pretty obvious. It is the country with the most vibrant economy, the most passionate devotion to liberty, and the most powerful military. The only nation capable of incorporating all of the above requirements is the United States of America. The United States is the only power that can handle a showdown in the Persian Gulf, mount the kind of force that is needed to protect Saudi Arabia, and deter a crisis in the Taiwan Strait. Do we really want that job? For the past fifty years, Americans were told that policing the world was a strategic and moral obligation. They were told that they were saving the world from communism and defending their own national security. Now with the defeat of communism, with the exception of ...

High School is Fun, Changes, and Learning

High School is Fun, Changes, and Learning Depending on our circumstances in life, most of us typically went to high school at age 12 and graduated at age 17. This age group according to child growth and development chart are the early and middle-late stages of adolescent life. These stages are Early (12-14 years), Middle (15-17 years), and Late (18-20 years). Adolescence or puberty is a biological event, an episode in our life when we as a growing child experienced changes in physical appearance, psychological orientation, and sociological construct similar to that of a young adult. For instance, changes in the way we perceive ourselves, the way we think, acquire knowledge, solve problems, etc., the way we value our autonomy and identity, and the way we see the opposite sex. REMEMBERING OUR FIRST STAGE OF EDUCATION In the Early and Middle stages of adolescence, we developed self-esteem and individuality, and learn key thinking and conceptual skills, math and  reading competencies in school. Most of us during this stage were already capable of acquiring the  information we need, solve problems on our own, deal with almost any situation, and contemplate our ability to succeed Later in the middle stage, most of us were already sociable and able to accept different points of views. We also spent more time with friends and extracurricular activities than with our family. Moreover, those were the days when we start taking our studies seriously, improved our social skills further, decide on our own, and became more conscious with our personality. Finally, it was the first that we became concern about our future and the career that we cherished today. First Is Not Always Best but Unforgettable The years we had in high school are special and indeed memorable. It was when we first experienced adulthood, learned to value others, saw the need to think, decide, and solve problems on our own. It was during those happy years that we start developing our self-esteem, attempt self-sufficiency, and care for the opposite sex. We were novices, we know so little about the world but it was fun. We jumped for joy whenever solved our math problems. Smile when learned something of value. We were in bliss whenever we worked hard and passed the test. We laughed at almost anything including our own mistake and stupidity. The valuable academic skills and competencies provided by our high school teachers helped us reached our goals and become productive members of our society today. We must never forget that. Moreover, the good thing about high school memories is not about the hilarious experiences we had but the embarrassment in class that taught us to focus more on our studies and endeavors in later life.

Art management essay Example | Topics and Well Written Essays - 1750 words

Art management - Essay Example On the same legal issue, during the tenure of the US president George W Bush, there was a tightening of restrictions around the Cuba embargo and it became a bit harder for US citizens especially to access artwork from Cuba freely as had been the case before. This was also as a result of lobbying by some members of families who had had their art confiscated by the Fidel Castro regime when he took power (Yulia, 2010). This is particularly true with the case of the Billionaire Fanjul family that had a vast collection confiscated and later sold by the Cuban government. They lobbied to have anyone trading in their artwork declared to be in violation of trading with the enemy laws put in place to prevent trade with Cuba but under which artwork was exempted. Another law that the Fanjuls and others are relying on in their quest to recover their lost artwork is the Helms- Burton Act which blocks people that deal in Cuban confiscated property and their immediate families from entering the United States and also opens them up to payment of potential damages. In this case there is the Argentinean art dealer Bruno Sciaoli whom they have ascertained to have in his possession one of their lost art pieces known as the Malaga Porta painted by Joaquin Sorolla y Bastida. This Act was however not acceptable to the European Union which then passed a resolution which prevents its enforcement within the EU. The issue of the law not being enforceable in the EU arises from the fact that the EU recognizes Cuba as a sovereign nation as well as its decision to nationalize assets which includes the confiscated art work. In the US its embargo laws prohibit trade in the confiscated properties from Cuba. If the state department tries and finds the art dealer Bruno Sciaoli guilty, then they will have opened a whole new era in the sales of this art works. It will have complicated any sales of artwork sourced from Cuba which is going on at

China and Globalization Assignment Example | Topics and Well Written Essays - 1000 words

China and Globalization - Assignment Example United States recent tours in the Middle East were aimed at eliminating tariff and the creation of free trade zones through expansive trade networks agreements (Hao, 13). Additionally, in the globalization age, the two nation’s relations have enabled strong interdependent economic relationships that exist as the debtor-creditor and importer-exporter between China and the United States. These aspects have significantly enabled the two nations to resort and caution to trade diplomacy instead of engaging in military threats and retaliatory competition to resolve differences. On its part, the Chinese government has been on a mission to construct new relationship type with the big powers across the globe (Hao, 13). Currently, Eastern Asia has become a priority for the USA government after the preoccupation with terrorism decade. To date, things have changed especially with China becoming an economic, military and a technological powerhouse after the United States. These aspects are heavily posing various challenges to the U.S government. They are also raising strategic stakes for U.S government (Hao, 13). Additionally, the China government is fielding nuclear forces of the second generation an aspect that can overwhelm the United States of America missile defenses. These aspects can also strike the U.S. Alternatively, the China government is on a mission to develop computer networks and attack satellites, which the United States security and prosperity depend. In doing all these, the United States of America tends to be increasingly vulnerable to attacks from the Eastern Asia (Hao, 17). Both People’s Republic of China and the United States of America government have the wherewithal in maintaining strategic nuclear forces and the development of cyber-war capabilities and anti-satellite abilities. The two nations are eying each other’s motivation, which generally