Positioning Of The New Product Marketing Essay

Positioning Of The New Product Marketing Essay Starbucks is the leading roaster, retailer, and marketer of speciality coffee in the world, It also has the world famous Frappuccino Blended Beverages, which include Green Tea and Chai Tea beverages. Currently, Starbucks is planning to introduce bubble tea products into New Zealand. Bubble tea is a tea base drink blended with fruit flavour and chewing balls. It is a popular drink in Asian countries, and has been accepted and loved by the people around the world. This bubble tea product line will be branded as Bubblecino. This marketing plan analysed the current market environment and situations, and will be used for the introduction of Bubblecino into New Zealand market. According to the analysis, Bubblecino is going to be the premium bubble tea in the market which offers premium quality with best service and outstanding store environment. The main target market for Bubblecino is younger people and people who are concerning healthy drinks. This marketing plan also identified the mark eting objectives in the following two years, including achieving NZ$1 million on Bubblecino sales. This marketing plan then suggested the products design, pricing of Bubblecino, distribution decisions, and promotion mix, which includes internet advertisements, outdoor display, bus signs, sampling and use of coupons. Lastly, the coordination and control of the marketing plan was also covered in this report. Markets Size It is difficult to analysis the market size for bubble tea as it is still a brand new market in the most of western nations. However, New Zealand has the culture of drinking traditional English tea, and New Zealanders should have a decent market foundation for the tea based beverages. Another way to analyse New Zealand market is to look at the other countries that have similar culture and other social characteristics. One of example is London, UK. DailyMail reported Bubbleology, which is Londons foremost purveyor of bubble tea had a forecast sale of  £4.5 million for 2013 (Arthurs, 2012). Considering the population of London is around 8 million currently which is two times of New Zealand population, it would be reasonable to estimate the market size of bubble tea in New Zealand would be around NZ$2 million per year. It is a decent size of market for Starbucks, who made a sale of NZD26.5 million last year (Starbuck, 2012). In additional, based on the last years sales figure and assu mption of average spending of NZ$8 per person, Starbuck accommodates around 3 million customers every year. Although it is too unrealistic to estimate all 3 million customers to buy a bubble tea product, this customer base provides a market potential for Starbuck to promote its bubble tea products. Markets Needs and Trends The market trend within the recent decade on drinking industry is people in western countries are more open and starting to fall in love with the tea based drinks. Iced tea products, such as ready-to-drink Lipton Iced teas can be seen in every supermarkets and shops in New Zealand. The fast developing of Lipton helps bubble teas to unlock the preconceived notions about the tea. People nowadays are more accepting the new tea based products, such as bubble teas. In addition, more and more people appreciate and understand the benefit of drinking tea. It is scientifically proven that drinking tea could reduce the chance of heart diseases and several cancers (Harvard Womens Health Watch, 2004). The current market trend in beverage is people are more concern about the health issues and would prefer a healthier drink (Theodore, 2005), and there is a expecting continuingly grow on the demand of tea related products. This trend is recognised by the Starbucks. Recently, Starbucks is offering t o buy Teavana Holding Inc, which sells high-end loose leaf tea in 300 shopping malls in US (The New Zealand Hearld, 2012). Starbucks already owns Tazo tea brand since 1999, and this purchase offer shows Starbucks growing interest in tea, and its willingness to expand its tea related products. Competitors The current competitors for Starbucks on bubble teas are other bubble tea shops. Most of these bubble tea shops are located in the Chinese or Asian restaurants, food courts, or the place where there is a big Chinese customer flow. The bubble tea was firstly introduced into New Zealand by these bubble tea shops. They have the advantage of being well known by the Asians and bubble tea lovers. Other advantages of these bubble tea shops are lower price and shops are offering other Asian cuisines. It is very common for people to order a cup of bubble tea while they having their lunch in Chinese or Asian restaurants or food courts. However, these bubble tea shops have their disadvantages. There are operating individually, and there is a lack of brand awareness for these bubble tea shops. For those who are unfamiliar with Asian cuisines, it is possible that they have never heard about bubble tea before. There is no domain brand in the bubble tea market at this moment, and most bubble tea shops are in small size. Lastly, the shop environment of these bubble shops is not very decent. Most of these shops have the similar store decoration level as fish and chips stores. Internal Environmental Factors Strength The internal environmental factors facing by Starbuck if it wants to promote bubble tea include its strong brand awareness across New Zealand. Starbucks is the leading retailer in coffee and other blended beverages. It is most welcomed by the young people and white-collars. It is well known on its modern in-store design and great customer services. There are 35 stores across the nation in New Zealand currently. Most of stores locate in CBDs or big shopping malls. This is a great platform and store chain to promote the bubble tea. In addition, Starbucks have well trained staffs in every store, which means Starbucks requires less training time on staff. Weaknesses However, Starbucks has its disadvantages. For some people, Starbucks has been considered as a fast food brand from the US, and the products Starbucks offered are nothing but fast food from mass production line. This will create a bad image for Starbuck if it wants to promote the health benefit of drinking tea based products. Another weakness of Starbucks is the requirement on machine upgrade and staff training as bubble tea is a brand new product for Starbucks. Lastly, although Starbucks has already offered tea based products, such as Green tea and Chai Tea beverages for years, the society still link Starbucks with coffee. This innate ideas from society will require Starbucks to spend time and money on convert such ideas during the promotion of bubble teas. External Environmental Factors Opportunities The opportunities facing by Starbucks for promoting bubble teas include the market trend of that more people are concerning the health issues and how their beverage could influence their health. Tea has been recognised as a healthier drink, and it could be expected there is a increasing demand on the tea related products. Another opportunity for Starbucks is the fact that although bubble tea market has many market players, there is no domain brand in the market. Starbucks has capital and brand advantages, with lower level of competition in the market, Starbucks could gain a big market share if it decides to introduce bubble tea in New Zealand. Threats However, because the barrier to enter the market is low, and there is really nothing to stop others to step into the market, the competition in bubble tea market could increase if other big brands, such as Coca cola or Pepsi decided to introduce their bubble tea products. Market Segmentation, Profile of the Target Market and Positioning of the Product Segmentation Factors The current New Zealand market could be divided into different segments based on demographic, geographic, psychographic, or behavioural. Demographic segmentation factors divide the population by age, income, gender, and education. There is a need to conduct a market research to better understanding the correlation between individuals demographic characters and their preference on bubble teas. However, it could be expected that young people and female might like bubble tea more. People who have a higher education level may also more concern about their health. This high level of health might lead them to drink more tea based products. Geographic segmentation factors divide the population into different geographic areas. However, New Zealand is a small country, and there is no big difference between people live in different cities, or live in rural or urban areas. Therefore, the geographic segmentation might be irrelevant in this case. Psychographic segmentation factor will divide the population by lifestyle and their interest to the Asian foods. As discussed previously, people who have a healthier lifestyle would like to have a health tea based drink. People who interested in Asian or Asian foods would have heard or tried bubble tea before. They are existing customers of bubble teas. It also means this group of people are more open to accept new taste and like to try something new. Lastly, behavioural segmentation factors divide the population by their loyalty status. There is not much difference between bubble tea offered by Starbucks and bubble tea from other bubble tea shops. The indifference on bubble tea products means Starbuck needs to focus on the customers who have a strong or absolute loyalty on the bubble teas offered by the Starbucks. Description of the Target market Based on the above discussion on the segmentation factors, this business plan could describe the target market for Starbucks. The target market of Starbucks bubble tea is those young people who have a higher education level, have a healthier lifestyle, who are interested in Asian or Asian foods, and who have a higher level of royalty to brands. Positioning of the New Product The position of bubble tea offered by Starbucks is a premium bubble tea offered by Starbucks. It is fashion, cute, and fulfilled the needs of younger people who like something sweet, health, and fun to drink. It is a bubble tea with a higher price compared to other bubble tea shops, but it is also a bubble tea offered in the great in-store environment with high quality services. It is also a bubble tea which served in the classics Starbucks clear plastic package with Starbucks famous two tails mermaid logo on the package. Measurable Marketing Objectives Starbucks is considering introducing bubble tea into New Zealand. It is going to branded as Bubblecino, and it will be introduced to public in all 35 stores across the nation. The objectives of the business plan for bubble tea in the next two years are: To increase the public brand awareness on Bubblecino, especially the public awareness about the health benefit of drinking tea based beverage and the fun and tasty of drinking Bubblecino Start with the most popular flavour and mixing formulas, Bubblecino will introduce a new flavours and mixture every months to gather the responds from the public and determine the best sellers To achieve NZ$1 million on the sales of bubble tea, which is the 50% of the estimated New Zealand market share, if there is no major competitors appeared during the next two years period Marketing Strategies Product Decisions The Bubblecino is going to make in store as other beverage in Starbucks. The Bubblecino is served in the half-round top, clear plastic cup which is also used for Green tea Frappuccino, and Tazo Chia. The reason to use clear plastic cup is that customers and other could see the colourful of beverage (depends on the flavours customers choose), and the chewing pearls at the bottom of cup. The reason to use half-round top is the customers could have the option of adding cream on top of their bubble teas. The straw will be slightly different to the straw used for Frappuccino. The straw will bigger so the chewing pearls could be easily sucked out. The straw will still be the classic Starbucks green. The package will help to differentiate the Bubblecino from other bubble teas, and help people to be aware that it is a cup of Bubblecino from Starbucks. The waiting time for bubble tea should be similar to the waiting time for other coffee products, which is normally no more than one minutes if the store is not very busy. When making the orders, customers have the choice of different fruit flavours, such as honeydew, watermelon, strawberry, bananas and other common fruit flavours. As discussed in previous section, Bubblecino will introduce new flavours every month to gather responds from customers about the taste of such flavours, and if such flavour is welcomed, it will stay on the menu. During the early marketing stage, a research is also needed to determine what mixture formulas and which flavours are most suitable and accepted by New Zealanders. There are three size of cups available, tall, grande, or venti (which represent small, median, or large respectively). Lastly, customers also have the options of adding cream on top of their bubble tea, upgrade to double chewing balls, or adding Nata (which is coconut gel and it is also c hewing). Pricing Decisions When deciding the pricing of Bubblecino, this marketing plan considers both internal factors and external factors. The first consideration is the cost of goods sold. The raw materials for Bubblecino include tea, milk, fruit flavours, chewing balls, cream (if customers order it), Nata (if customers order it) and package. According to Boba Tea Direct.com (n.d.), the approximate cost for materials was USD $0.75, which was about NZD $1.00. The cost of cream and nata is difficult to determine at this stage and there are extras customers could add on, so this business plan will focus on the cost of making a regular bubble tea at this stage. The cost of package is around NZ$ 0.10 as there are similar plastic cups on sale on the internet for less than US$ 0.05 each. The labour cost of making a cup of Bubblecino will determine by the time required to make one. Assuming the labour cost is NZ$ 15.00 per hour and it would take around 2 minutes (1 minute to order and 1 minute to make), the labour cost of making a cup of Bubblecino is NZ$0.50. The cost of overhead is difficult to determine, with lack of information on the total overhead cost. Therefore, in this marketing plan, the overhead cost will be assumed as NZ$1.00 per cup. From above assumptions, the cost of making a cup of Bubblecino is around NZ$2.60. This cost gives Starbucks enough margins to set their prices. The external factors include the prices offered by competitors and customers expectations. Other bubble tea shops sell their regular bubble tea at NZ$5.00 per cup. However, customers should happy to pay more if the service they received is great and the in-store environment is great, as they understand Starbuck will have a higher level of overhead costs. In addition, Starbucks is selling their coffee and other beverage at around NZ$6 per cup. Therefore, it is reasonable and acceptable by the market to set a cup of Bubblecino at NZ$6.00 per tall cup, NZ$6.50 per grande cup, and NZ$7 per venti cup. Customers need to pay NZ50c more if they want double the chewing pearls, or add cream, or add Nata. At this selling price, every tall cup of regular bubble tea will give Starbucks a NZ$3.40 operating profit. This higher profit margin will help Starbucks to continuingly improve the quality of products and services, and become the premium retailers of bubble teas. Place (Distribution) Decisions The direct retail in 35 Starbucks stores across New Zealand will be the distribution channel for Bubblecino. Bubblecino will be offered in these stores as coffee or other beverages. These 35 stores are either located in CBDs or big shopping malls. Because the target market of Bubblecino is young people and white collars, these stores are the great distribution channel. There is a huge amount of customers flow past the store every day, especially during the weekend and holiday. This creates a good platform for Starbucks to distribute Bubblecino. Promotional Decisions The promotional decisions for Bubblecino include advertisement through the internet, outdoor displays, and signs at the back of buses. Internet advertisement includes advertising the introduction of new Bubblecino on Trademe, and other most frequent visiting websites in New Zealand. Facebook is also an efficiency way to promote new products, and it is a very common practice in food and beverage industry. Currently Starbucks New Zealand does not have a Facebook account. The marketing manager might consider opening an account for Bubblecino and using it to promote new products and new events. The outdoor displays outside of the stores will also help to advertise the new product as most of stores are located in the busy place where there are thousands of people walk past every day. The outdoor display is a low cost and very efficiency way to promote the new products. The signs at the back of buses have the similar effect as outdoor display do, but buses signs could reach beyond the CBDs or shopping malls. Because buses travelled to different places, including residential areas and industrial areas, it has a wider coverage to promote the new products. This advertisement mix has the advantage of lower cost but efficient to spread the awareness of new Bubblecino. Starbucks should also use sales promotions, such as sampling and coupons are also effective to promote new Bubblecino. Starbucks, and other food and beverages like to use sampling taste to promote their new products. It is quite often to see in the supermarket, malls, or on the street that staffs are offering taste samples to people who walk past. This will help customers to have a direct perceive about know how good and tasty their products are. The sampling will work better if the coupons are also used during the new product promotion. Marketing managers could consider to offer the coupons, such as two cups at price of one on group buy websites, such as GrabOne and TreatMe. It is a very efficiency way to quickly generate big amount of sales for new products, and start to build its customers base. It also attracts customers who have seen the products, but was not bother to try. Coordination and Control The success of a market plan is also determined by its coordination and control. One of the most important coordination is ensuring the flow of the feedback and information among different departments in the Starbucks. The stores need to report the sales and responds from customers to marketing department to help them decide the appropriate marketing decisions. The marketing department needs to inform the store about any special or coupons they are going to advertise so the stores could prepare themselves well for the possible increase demand and sales. Another important factor is the review. There is no marketing plan which will work forever. Through the time and change of situations, the marketing department needs to review its market plan according the external and internal environments, such as change of market share, or new competitors entering the market. The review will also help marketing department to determine and evaluate the success of a marketing plan and whether and how such marketing plan need to adjust.

Global Terrorist Organizations Essay -- Fighting Terrorism

ETA stands for Euskadi Ta Askatasuna in Euskara, or in English, Basque Fatherland and Freedom. It grew out of the EKIN in Spain in 1959 and formed as a radical Basque separatist group. Discontented with the moderate nationalism of the main Basque party, the ETA is dedicated to a separate nation-state for the Basque people, an ethnic group inhabiting areas of northern Spain and southwestern France. Currently there are about 300 members . Current leaders include Juan Cruz Maiztegui Bengoa and Josà © Luis Eciolaza Galà ¡n, however very little is known about the ETA power hierarchy. They are extremely secretive about their leadership structure. However in 1992, ETA's three top leaders — "military" leader Francisco Mujika Garmendia, political leader Josà © Luis Alvarez Santacristina and logistical leader Josà © Marà ­a Arregi Erostarbe were arrested . The majority of their attacks have targeted businesses and Spanish government officials, especially members of the security services and the judiciary. Their most common tactics are bombing and assassination. However, they have been known to issue warnings prior to their attacks. Their most infamous attack was the assassination of Admiral Luis Carrero Blanco in December 1973. He was killed when an underground bomb exploded beneath his car. Blanco was considered the most likely successor to Spain's dictator, Franco. More than twenty years later, the ETA almost assassinated politician Jose Maria Aznar, who later became prime minister . The ETA is financed by kidnapping and robbery. However, extortion provides the main revenue for their activities. The group also has ties with other terrorist groups, including the Irish Republican Army and Venezuela's Red Flag . Recently, the ETA ... ...10, Web. 25 May 2010. . â€Å"Lashkar-e-Taiba.† South Asian Terrorism Portal. SATP, 2001, Web. 25 May 2010. . Ibid. Bajoria, Jayshree Ibid. â€Å"Lashkar-e-Taiba† Bajoria, Jayshree http://middleeast.about.com/od/afghanistan/ss/me080914a.htm http://normlife.com/documents/original/the_talibans_interpretation_of_islam.htm http://www.oxfordislamicstudies.com/article/opr/t125/e2325?_hi=34&_pos=4 http://www.infoplease.com/spot/taliban.html http://www.infoplease.com/spot/taliban.html http://www.9-11commission.gov/report/911Report_Ch5.pdf http://en.wikipedia.org/wiki/War_in_Afghanistan_(2001%E2%80%93present) http://online.wsj.com/article/SB10001424052748703565804575238750543006606.html?mod=rss_whats_news_us

Economic Order Quantity and Significant Predictor.

1. Stock prices over a period of fifty (50) years would most likely exhibit no cyclical component. a. True b. False 2. On the plot labeled â€Å"a†, which of the following is correct? a. There is a trend present. b. There is a linear relationship. c. There is an obvious outlier. d. There is a negative relationship. 3. On the plot labeled â€Å"b†, there is an outlier present. a. True b. False 4. On the plot labeled â€Å"c†, which of the following models is most appropriate? a. single-parameter exponential smoothing b. regression c. regression with seasonality (classical time-series) . none of the above are appropriate 5. In a simple linear regression, we are using monthly advertising expenditures (in $000) to predict monthly profits (in $000). If the least squares equation is y = 21. 5 – . 1x and the coefficient of determination is . 49, the correlation coefficient = ______. a. 0. 70 b. -0. 70 c. unable to be determined from the data. 6. In a simple linea r regression, we are using monthly advertising expenditures (in $000) to predict monthly profits (in $000). If the least squares equation is y = 21. 5 – . x and the coefficient of determination is . 49. The predicted profit = __________ when advertising expenses are $0. a. 21. 5 b. -0. 1 c. $21,500 d. none of the above. 7. If the correlation coefficient is zero, there is no relationship between x and y. a. True b. False 8. Kelvin Shoe Stores carries a basic black dress shoe for men that sells at a rate of 500 each quarter. Their current policy is to order 500 per quarter, with a fixed cost of $30/order. The annual holding cost is 20% of the cost of items held. The following cost structure is applicable: Order Quantity |Price/pair | |0-99 |$36 | |100-199 |32 | |200-299 |30 | |300+ |28 | For a price of $36, the optimal order quantity is a. 129 b. infeasible for this cost structure. c. neither of the above. d. both a and b. 9. Kelvin Shoe Stores carries a basic black dress shoe for men that sells at a rate of 500 each quarter.Their current policy is to order 500 per quarter, with a fixed cost of $30/order. The annual holding cost is 20% of the cost of items held. The following cost structure is applicable: |Order Quantity |Price/pair | |0-99 |$36 | |100-199 |32 | |200-299 |30 | |300+ |28 | The optimal order quantity is a. 129 b. 141 c. 146 d. 300 10. Foster Inc. arries special holiday items, including Happy Angels (HAs). During the season, the demand for HAs is approximately normally distributed, with a mean of 320 and a standard deviation of 30. It costs Foster $5. 00 for each HA unless he orders at least 400, at which the price drops to $4. 50/HA. The HAs’ retail price is $10. Unsold items will be given to a local hospital, with a disposal cost of $0. 05/HA. Mr. Foster estimates that the goodwill cost of each item short is close to $0. 25. a. This is a single-period inventory problem. b. This is an EOQ problem. c. This is a periodic-review problem . d. None of the above 11.Foster Inc. carries special holiday items, including Happy Angels (HAs). During the season, the demand for HAs is approximately normally distributed, with a mean of 320 and a standard deviation of 30. It costs Foster $5. 00 for each HA unless he orders at least 400, at which the price drops to $4. 50/HA. The HAs’ retail price is $10. Unsold items will be given to a local hospital, with a disposal cost of $0. 05/HA. Mr. Foster estimates that the goodwill cost of each item short is close to $0. 25. A Christmas-tree model is appropriate. a. True b. False 12. A regular EOQ model is appropriate when demand is seasonal. a. True . False 13. See the attached â€Å"Regression Data I†. We are using the number of radios, TVs, and DVD players stocked to predict the profit, revenue, and cost for future periods. First, run a model to predict the profit. Select all which apply. a. Radios is a significant predictor. b. TVs is a significant predictor. c. DVDs is a significant predictor. d. The overall model is significant. e. The intercept is positive. f. Severe multicollinearity is present. 14. See the attached â€Å"Regression Data I†. We are using the number of radios, TVs, and DVD players stocked to predict the profit, revenue, and cost for future periods.Next, run a model to predict the cost. Select all which apply. a. Radios is a significant predictor. b. TVs is a significant predictor. c. DVDs is a significant predictor. d. The overall model is significant. e. The intercept is positive. f. Severe multicollinearity is present. 15. See the attached â€Å"Regression Data I†. We are using the number of radios, TVs, and DVD players stocked to predict the profit, revenue, and cost for future periods. Based on the output, which of the following recommendations would be most appropriate? a. We should stock more radios. b.We should stock fewer TVs. c. We should increase floor space, since it is probably constraining our sales ability. d. We should consider the time period. 16. What is the best answer given this information? (3) | |Model 1 |Model 2 |Model 3 | |X-variables |6 |4 |3 | |R2 |. 9344 |. 8857 |. 761 | |Adjusted R2 |. 9058 |. 8372 |. 8497 | |MSE |5667. 53 |6044. 05 |5844. 78 | a. Model 1 performs the best in all areas. b. Model 2 performs better than Model 3. c. We would most likely prefer Model 1. d. We would most likely prefer Model 2. e. We would most likely prefer Model 3. 17. The table below features three forecasting models used on the same set of data. Select all that apply. |Model 1 |Model 2 |Model 3 | |Type |Single-parameter Exponential |2-parameter Exponential smoothing |3-parameter Exponential smoothing| | |smoothing | | | |MSE |8755. 3 |4876. 2 |5945. 8 | a. There is likely a strong seasonal component present. b. There is likely a trend present. c. There is no random component present. d.There is a cyclical component present. e. A different smoothing constant could affect the MSE for Model 1. 18. If we increase the order (setup) cost, the order quantity will _____________ if we hold all other costs constant. a. increase b. decrease c. remain the same as long as there is no shortage cost d. become unstable 19. If demand is normally distributed, a. a basic EOQ is appropriate. b. a single-period model could not be appropriate. c. we should produce to fill demand, rather than filling it through orders. d. none of the above would be true. 20. Which of the following methods may be used to determine future order quantities? . forecasting b. regression c. inventory models d. all of the above 21. Refer to the inventory output for Betsy’s Blue Bonnet Bakery. Here, Betsy is trying to determine the optimal order policy for birthday kits. What is the safety stock? 114____________ 22. Refer to #21. What is Betsy’s service level if she uses this policy? 87%________________ 23. Refer to #21. If Betsy changes to a lost sales model, the order quantity would be expe cted to increase. a. True b. False c. It depends on the cost associated with a lost sale. 24. Refer to the forecasting output for Betsy’s. This model is appropriate for the type of data. . True b. False 25. Refer to #24. Look at the forecast errors. Which of the following best describes the situation? a. The errors are indicative of what we like to see. b. The errors are randomly distributed. c. The errors are indicative of a problem with the model. d. The errors are indicative of a poor choice of ?. 26. Refer to #24. What recommendation would you make? a. We should use the model as is. b. We should alter model parameters to improve the fit? c. We should use the model, but use extreme caution in doing so. d. We should eliminate some time periods for forecasting. Regression Data I Profit | | | | | |Revenue | | | | | |Radios | | | | | |TVs | | | | | |DVDs | | | | | | | | | | | |Quarter | | | | | |Errors | | | | | | | | | | | |6318. 96 | | | | | |8395. 1 | | | | | |36 | | | | | |65 | | | | | |48 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |4721. 57 | | | | | |6300. 28 | | | | | |26 | | | | | |48 | | | | |39 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |5049. 16 | | | | | |6747. 5 | | | | | |33 | | | | | |51 | | | | | |40 | | | | | | | | | | | |2000 – 3 | | | | | |32 | | | | | | | | | | | |5249. 44 | | | | | |7028. 6 | | | | | |29 | | | | | |53 | | | | | |45 | | | | | | | | | | | |4 | | | | | |46 | | | | | | | | | | | |5290. 08 | | | | | |7116. 1 | | | | | |32 | | | | | |52 | | | | | |49 | | | | | | | | | | | |2001 – 1 | | | | | |19 | | | | | | | | | | | |5924. 41 | | | | | |7951. 0 | | | | | |41 | | | | | |58 | | | | | |52 | | | | | | | | | | | |2 | | | | | |23 | | | | | | | | | | | |5251. 97 | | | | | |7031. 09 | | | | | |36 | | | | |52 | | | | | |44 | | | | | | | | | | | |3 | | | | | |34 | | | | | | | | | | | |4805. 72 | | | | | |6462. 8 | | | | | |31 | | | | | |47 | | | | | |44 | | | | | | | | | | | |4 | | | | | |49 | | | | | | | | | | | |5278. 60 | | | | | |7162. 2 | | | | | |46 | | | | | |49 | | | | | |51 | | | | | | | | | | | |2002 – 1 | | | | | |22 | | | | | | | | | | | |5301. 77 | | | | | |7136. 5 | | | | | |43 | | | | | |51 | | | | | |46 | | | | | | | | | | | |2 | | | | | |20 | | | | | | | | | | | |6121. 98 | | | | | |8249. 4 | | | | | |45 | | | | | |59 | | | | | |56 | | | | | | | | | | | |3 | | | | | |31 | | | | | | | | | | | |5416. 63 | | | | | |7244. 79 | | | | | |29 | | | | |55 | | | | | |46 | | | | | | | | | | | |4 | | | | | |51 | | | | | | | | | | | |6552. 89 | | | | | |8718. 1 | | | | | |43 | | | | | |67 | | | | | |48 | | | | | | | | | | | |2003 – 1 | | | | | |16 | | | | | | | | | | | |6352. 93 | | | | | |8494. 2 | | | | | |46 | | | | | |63 | | | | | |51 | | | | | | | | | | | |2 | | | | | |26 | | | | | | | | | | | |6693. 01 | | | | | |8881. 5 | | | | | |55 | | | | | |68 | | | | | |43 | | | | | | | | | | | |3 | | | | | |37 | | | | | | | | | | | |5761. 97 | | | | | |7669. 0 | | | | | |48 | | | | | |58 | | | | | |39 | | | | | | | | | | | |4 | | | | | |48 | | | | | | | | | | | |5419. 50 | | | | | |7265. 38 | | | | |33 | | | | | |54 | | | | | |47 | | | | | | | | | | | |2004 -1 | | | | | |22 | | | | | | | | | | | |5474. 64 | | | | | |7302. 7 | | | | | |35 | | | | | |55 | | | | | |44 | | | | | | | | | | | |2 | | | | | |24 | | | | | | | | | | | |4650. 87 | | | | | |6335. 9 | | | | | |41 | | | | | |42 | | | | | |49 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |4781. 91 | | | | | |6438. 3 | | | | | |48 | | | | | |45 | | | | | |39 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | MULTI-PERIOD EOQ MODEL (Backordering) – NORMAL LEAD-TIME DEMAND | | | | | | | | | | |PROBLEM: |Betsy's Blue Bonnet Bakery | | | | | | | | | | | | | |Parameter Values: | | | | | | | |Mean of Demand Distribution: mu = | | | | | |1,000 | | | |Stand. Deviation of Demand Distribution: sigma = | | | | |100 | | | |Fixed Cost per Order: k = | | | | | | | |5,000 | | | |Annual Demand Rate: A = | | | | | | | |52,000 | | | |Unit Cost of Procuring an Item: c| |42. 00 | | | |= | | | | | |Annual Holding Cost per Dollar Value: h = |0. 20 | | | |Shortage Cost per Unit: pS = | |10. 0 | | | | | | | | | | |Optimal Values: | | | | | | | |Optimal Order Quantity: Q* = | 7,919 | | | | |Optimal Reorder Point: r* = | 1,114 | | | | |Expected Demand: mu = | 1,000 | | | | |Total Expected Cost: TEC(Q*) = | $ 67,471. 4 | | | | |Expected Shortages: B(r*) = |6. 47 | | | | |Probability of Shortage: P[D;r*] |0. 13 | | | | |= | | | |Betsy's Blue Bonnet Bakery | | | | | | |? = |0. 3 |? = |0. 5 |? = |0. | | | | | | | | | | | |   |   |Actual |Trend |Slope |Seasonal |Forecast |Error | |Quarter |t |Sales, Yt |Tt |bt |St |Ft | | |2003 W |1 | 36,500 |   |   |   |   | | |1988 S |2 | 43,750 | 36,500. 00 | 7,250. 00 |1. 20 |   | | |1988 S |3 | 59,920 | 48,601. 00 | 9,675. 50 |1. 23 |   | | |1988 F |4 | 87,440 | 67,025. 55 | 14, 050. 03 |1. 0 |   | | |2004 W |5 | 102,240 | 87,424. 90 | 17,224. 69 |1. 17 |   | | |1988 S |6 | 123,420 | 104,144. 98 | 16,972. 38 |1. 19 | 125,436. 15 | (2,016. 15) | |1988 S |7 | 139,610 | 118,753. 37 | 15,790. 39 |1. 19 | 149,325. 16 | (9,715. 16) | |1988 F |8 | 135,380 | 125,312. 56 | 11,174. 79 |1. 13 | 175,522. 72 | (40,142. 72) | |2005 W |9 | 129,470 | 128,753. 89 | 7,308. 06 |1. 04 | 159,616. 61 | (30,146. 1) | |1988 S |10 | 137,570 | 129,989. 43 | 4,271. 80 |1. 08 | 161,612. 88 | (24,042. 88) | |1988 S |11 | 156,630 | 133,566. 44 | 3,924. 41 |1. 18 | 159,379. 23 | (2,749. 23) | |1988 F |12 | 150,980 | 136,498. 26 | 3,428. 11 |1. 11 | 154,702. 82 | (3,722. 82) | |2006 W |13 | 143,340 | 139,362. 57 | 3,146. 21 |1. 03 | 145,291. 38 | (1,951. 38) | |1988 S |14 | 153,360 | 142,190. 68 | 2,987. 16 |1. 08 | 154,509. 63 | (1,149. 3) | |1988 S |15 | 169,730 | 144,939. 30 | 2,867. 89 |1. 17 | 170,664. 76 | (934. 76) | |1988 F |16 | 161,990 | 147,249. 54 | 2,589. 07 |1. 10 | 164, 053. 12 | (2,063. 12) | |2007 W |17 | 154,760 | 149,940. 86 | 2,640. 19 |1. 03 | 154,408. 75 |351. 25 | |1988 S |18 | 164,780 | 152,592. 38 | 2,645. 85 |1. 08 | 164,739. 26 |40. 74 | |1988 S |19 | 186,730 | 156,466. 79 | 3,260. 13 |1. 19 | 181,930. 65 | 4,799. 5 | |1988 F |20 | 177,880 | 160,230. 59 | 3,511. 97 |1. 11 | 176,029. 75 | 1,850. 25 | |2008 W |21 | 170,360 | 164,152. 06 | 3,716. 72 |1. 04 | 168,951. 59 | 1,408. 41 | |1988 S |22 | 178,830 | 167,190. 82 | 3,377. 74 |1. 07 | 181,270. 26 | (2,440. 26) | |1988 S |23 | 195,550 | 168,732. 72 | 2,459. 82 |1. 16 | 202,826. 81 | (7,276. 81) | |1988 F |24 | 187,220 | 170,501. 72 | 2,114. 41 |1. 10 | 189,772. 64 | (2,552. 4) | |2009 W |25 | 163,230 | 168,070. 53 | (158. 39) |0. 98 | 178,936. 82 | (15,706. 82) | |1988 S |26 | 162,890 | 163,137. 87 | (2,545. 53) |1. 01 | 179,944. 64 | (17,054. 64) | |1988 S |27 | 174,540 | 157,361. 67 | (4,160. 86) |1. 12 | 187,085. 45 | (12,545. 45) | |1988 F |28 | 163,130 | 151,724. 53 | (4,899. 00) |1. 08 | 168,543. 79 | (5,413. 79) | |2010 W |29 | |   | |   | 144,517. 6 | | |1988 S |30 | |   | |   | 143,788. 09 | | |1988 S |31 | |   | |   | 153,515. 48 | | |1988 F |32 |   |   |   |   | 142,720. 95 | | | | | | | | | | | | | | |MSE = |175,943,211 | | | |

Essay on Traditions of Qin Han, China - 652 Words

Traditions of Qin Han, China The Qin dynasty created the first unified Chinese empire. They did this by utilizing a legalistic approach to government. The Qin believed that the nature of mankind is inherently evil and only through a strict code of laws with severe punishment could the government achieve reliability and stability. Because the emperor feared the people and the inherent rights and privileges established with the teachings of Confucus, he ordered all books on Confucianism burned and beheaded everyone opposed to the government including their families. All weapons owned by private citizens were confiscated; the metal from these weapons were used to cast the gigantic metal statutes and bells that adorned the imperial†¦show more content†¦After fifteen years of rule this dynasty was overthrown by the Han dynasty. Legalism without the balance of humanism creates fear, low self worth, tension and a displaced value system. Although the Qin government was condemned for its Totalitarian rule, the Han and later dynasties adopted many of the government institutions established by the Qin. The Imperial authority served as a bureaucracy, an administration of provinces and counties supervised by imperial inspectors and the separation of civil and military branches of the government. The Han dynasty rule represented the high point of Chinese culture in the east. The intellectual and cultural foundations were a powerful influence on Korea, Vietnam and Japan. In restoring Confucianism to China, the Han government put their faith in the good of humanity. Under this system moral living by the people was paramount in the health of the government. The people were punished fairly (punishment fit the crime) for wrong doing but were encouraged to treat each other fairly, honor your parents, teachers, bosses, and governmental leaders. As an upper class, commoner or slave you were all important to the success of the government. Strength of the people and increased knowledge were s tressed to create a more stable viable society. Each class of people had their place in the government and should not aspire to reach anyShow MoreRelatedThe Unification Of China And Han Dynasty873 Words   |  4 Pages The unification of China was under the dynasties Qin and Han. There were formed schools of thought called Confucians, Daoists, and Legalists. These school of thoughts worked to bring political and social stability to China during the rule of the late Zhou dynasty which were chaotic years. Legalist principles and imposed centralized imperial rule were adopted by rulers of the Qin and Han dynasties. Political stability was the foundation of economic prosperity for the Han dynasty. There was a searchRead MoreLegalism and Confucianism in the Han Dyansty1670 Words   |  7 Pagesforeign to most dynasties of early China. In early Chinese times, after the Period of the Warring States, two ideologies emerged: Legalism and Confucianism. Legalism stressed a strong central go vernment that expressed harsh laws while Confucianism had a decentralized government, placing trust in conscientious and learned individuals to work together to solve political issues. These two schools of thought were in stark contrast to each other and, up until the Han dynasty, had never been combined withRead MoreEssay on Formation of the Chinese Civilization767 Words   |  4 PagesCivilization The Chinese civilization was first started during the Xia (2200 BCE-1750 BCE). This it during this era that Chinese people would start to improve upon previous Civilizations. In this essay will see how China progressed throughout history to what it has become based on the their ability to learn from other civilizations and improve upon their own. Agriculture was the bases for all civilizations. They learned ways to cultivateRead MoreEngineer Wonders of the Qin and Han Dynasties to The Roman Empire851 Words   |  3 PagesI have been fortunate enough through my travels to have trans versed the Great Wall of China, which was constructed by Qin Shihuang in order to unify the six states, he ordered General Meng Tian to connect the existing walls and to extend them further as a front line defense against possible invasion, it was an exhilarating experience, the piece of the wall I started to ascend, it was extremely steep with four levels, the configuration of the wall was unusual, in the design of the steps, they wereRead MoreChinese Philosophy Essay1408 Words   |  6 Pagesphilosophies, Ancient China was in a state of complete chaos. The duration of anarchy was named The Warring States Period, a period in which small feuding kingdoms or fiefdoms struggled for supremacy. It took place in the Zhou dynasty from 403 bc . to 221bc. The period was dominated by seven or more small feuding Chinese kingdoms. It was the age of Confucian thinkers Mencius and Xunzi, and the time when many of the government institutions and cultural patterns that would characterize China for the next 2Read MoreThe Trade Networks And The Persian Civilizations1123 Words   |  5 Pagesfacilitate commercial activities, and linking lands from India to Egypt in a vast commercial zone. Religions spread along the trade networks. Religious and cultural traditions were transformed as they spread. The spread of disease pathogens diminished urban populations and contributed to the decline of some empires (such as Rome or China). A spread of crops, including sugar, rice, and cotton from south Asia to the Middle East encouraged changes in farming and irrigation techniques (such as the developmentRead MoreHow China s Isolation Affected Itself?2161 Words   |  9 Pagesaffected itself? What traditions did the Chinese develop? Patterns in Classical China What dynasties were widely known in China? What has the Zhou dynasty accomplished? What were the alliances like? What became of the Yangtze River Valley? What did the Zhou dynasty work to do? Qin Dynasty Who took over after the fall of the Zhou dynasty? What accomplishments were made during the Qin dynasty? Han Dynasty What was accomplished in the Han dynasty? Read MoreYin And Yang : What Do The Chinese? Believe About Nature?3063 Words   |  13 Pagesin the classical period, for China? Name all of them in order When did the Zhou dynasty start to decline? What were the people who received land from the ruler supposed to give the government in return for the land? What was the main reason the Zhou dynasty in decline? What was the standard spoken language in China during this time called? Who was the person who gave China its name? What was built to help protect Northern China from invaders? WhatRead MoreChinese Farmers Discovered The Terracotta Warrior931 Words   |  4 PagesIn 1974, local Chinese farmers discovered the Terracotta Warrior life sized clay sculptures. The weather was dry in 1974, and the grain was dying in the fields of Lintong County, Shaanxi Province, near Xian, China and some local farmers were trying to establish a new water well by digging at a low point in the terrain. Whilst digging they encountered the first evidence of the Terracotta Warriors. One of the local farmers Yang Zhifa quoted on the discovery â€Å"At first the digging went well. The secondRead MoreConfucianism, Taoism, And Confucianism1277 Words   |  6 PagesChinese dynasties. These dynasties all provided an impact to each doctrine; the philosophy that had the greatest impact was legalism because it ended the Warring States Period, provided structure, and strengthened agriculture, and the military of China. Although Confucianism, Taoism and Legalism had a few things in common and at times tried to resolve the same problem, they were very different from each other in their beliefs, character, and ways of life. Confucianism was founded by the first Chinese

Essay about Jazz Styles in America - 1905 Words

Jazz Styles in America Jazz music has been a part of America for many centuries. It has influenced many time periods and ways of life in America. Tin Pan Alley was a real alley on East Fourteenth Street near Third (in New York), but it was never just a place. Tin Pan Alley has come to be known for an era of songwriting when many musical ideas mixed together to form American popular music. Tin Pan Alley brought together many styles: blues, jazz, musical scores, and ragtime (Burton Lane qtd. In Tin Pan Alley). What are the various jazz styles? Not only has jazz affected people and time periods, but it has also affected places. The popularity of jazz in America is attributed to the various styles, which are indicative of†¦show more content†¦Although one man may enjoy one type of music, another man could hate it. It can be frustrating to try to persuade skeptics that musicians they do not like make real music. Many people have these feelings toward rap and hip-hop. The result of jazz fusing together with hip-hop may, by association, help to enhance the cultural significance of rap. If the people do not understand rap after this, they never will (Farley 51). Fusion is back, although it never really went away, as the many millions of Kenny G. fans would prove. In the 1960s, many jazz musicians found themselves marginalized by rock and soul. Then, in 1970, Miles Davis received the first gold record of his life for Bitches Brew, a sonic eye opener that experimented with electric instruments and rock and funk rhythms. A whole generation of musicians was squandering its talents on an increasingly vapid, yet profitable jazz, which came to be known as fusion. Known today as smooth jazz, fusion continued to thrive. It even has its own Billboard chart (Handy 25). Extremely too many styles of jazz exist to name all of them. One of the most common types of jazz is swing. Swing emerged during the early 1930s and emphasized big bands. It spilled into the late 1940s and the n remained popular in recordings, film, and television music long after its main proponents had disbanded. Most swingShow MoreRelatedThe Beginning of Jazz and the Effects Early Jazz Had in the 1920s860 Words   |  4 PagesJazz could be what describes America to a â€Å"T† in the 1920s. It was very popular throughout the entire decade of the 1920s. This era was called â€Å"The Jazz Age†, which was a term coined by F. Scott Fitzgerald (Campbell 52). It not only affected music, but it also contributed to an entire cultural renaissance in Harlem, brought other cultural groups together in a time of segregation, and the lifestyle of many Americans throughout the 1920s. Jazz would be the mold for everything American in the 1920sRead MoreThe Music Of Jazz Music1353 Words   |  6 PagesTo define jazz music, one must scroll through the lexicon of words associated with the sound of jazz to come up with a description of the art form. Words such as smooth, cool, nice, swingin g, and jazzy describe the art form. However, because of the vague definition of its sound, there is no one true definition of the art form. Jazz is an art form that cannot be restrained. Jazz is like watching Michael Jordan go up for an ordinary slam dunk, but in midair, he changes his mind to do something completelyRead MoreThe Jazz : A Music Genre1078 Words   |  5 PagesName: Sofia Endara Research Paper Jazz The Jazz is a music genre that was developed from the traditions of West Africa, Europe and North America. It arises specifically in New Orleans, Louisiana, home of musical style, where was a large consignments of slaves, mainly western Africa. That is why the jazz comes from the combination of three traditions: the native American, African and European. The African-American community in South America developed its musical expression through creative improvisationRead MoreThe History and Influence of Jazz in America Essay example852 Words   |  4 PagesJazz is consider one of the most influential types of music an America History. Some of the greatest artist in the world have contribute to the success jazz have had not only on America History but throughout the world. This paper will explain the history of jazz, where it all came from and the effect it has had on the America Culture. Meltingpot.fortuecity.com states the in the 1930’s and 1940’s jazz was at it all time highest. Although it is unclear when jazz first started some believe jazzRead MoreEssay on Jazz Ken Burns1444 Words   |  6 PagesJazz by Ken Burns â€Å"JAZZ† is a documentary by Ken Burns released 2001 that focuses on the creation and development of jazz, America’s â€Å"greatest cultural achievement.† The first episodes entitled, â€Å"Gumbo, Beginnings to 1917† and â€Å"The Gift (1917-1924), explain the early growth of jazz as it originates in New Orleans and its expands to Chicago and New York during the Jazz Age. In assessing the first two episodes of Ken Burns 2001 documentary, JAZZ, this essay will explore the history of jazz,Read MoreJazz Influences on the 20th Century1158 Words   |  5 PagesJazz Influence on the 20th Century Jazz is considered one of the most influential types of music in American history. Some of the greatest artists in the world have contributed to the success jazz has had not only on American history, but throughout the world. Jazz music has come to serve as the base of many music styles in the United States. This paper will explain the history of jazz, where it all came from, and the effect it has had on the American culture in the 20th century. ToRead MoreEssay on Ragtime and Blues Influence on Jazz1377 Words   |  6 PagesOctober 14, 2011 Seeing Ragtime and Blues as Parents of Jazz Jazz is a music genre that has complex characteristics and history of development and thus many musicians and scholars face troubles in defining what jazz is. In general, jazz is believed to have born in New Orleans. Jazz developed for the pleasure of the social dancers. According to the â€Å"Understanding Jazz: What Is Jazz?† of John F. Kennedy center for the Performing Arts, Jazz was created mainly by Afro-Americans, and had elements ofRead MoreFamous Jazz Saxophonist And Educator Ahmad Alaadeen925 Words   |  4 PagesFamous jazz saxophonist and educator Ahmad Alaadeen once said â€Å"Jazz does not belong to one race or culture, but is a gift that America has given the world.† Jazz is a style of music that everyone knows and loves. It is a style that’s both smooth and sharp, a style that created words such as â€Å"cool† and â€Å"nice†. A style who has roots as old as time, and helps shape music we love and here today. Jazz draws form styles such as blues, folk, marches, ragtime. From contributors such as Scott Joplin, CharlesRead MoreThe Evolution And Impact Of Jazz Dance On The World864 Words   |  4 PagesThe Evolution and Impact of Jazz Dance On The World Jazz dance originated from the African American vernacular dance from the late 1800’s when slaves needed an emotional and physical outlet (Guarnino and Oliver). The slave trade had begun and the slaves were allowed dance on the boats, as it was to keep the slaves fit for their journey to North America. The slave owners took interest in this type of dance (Guarnino and Oliver). They then integrated their European jigs with the music and movementRead MoreRoaring Twenties in American Society After World War I. Essay645 Words   |  3 Pageslasted from 1914 -1918, but America did not become involved until 1917. After World War I, American society changed greatly. A new era, the Roaring Twenties, found its way in America along with the arrival of the flappers (Roaring). Americans were introduced to new fashion styles, the prohibition and the Jazz Age (Fashion, Jazz). Controversy proved to be very prominent with the Scopes Trial (Scopes). As the war came to a close, the Roaring Twenties made its way into America. This time period brought

Islam and the West in the Middle Ages - 838 Words

In Samuel Huntington’s thesis, Clash of Civilizations, he describes the post-Cold War world as one that would now base its conflicts on people’s culture and religion. As among one of his few reasons why civilizations will clash, Huntington explains that these religious conflicts will come about because of the ideals of Islam and Christianity where they are willing to kill people who do not convert because each believes that only they have the correct religion. He also mentions that the introduction of technology and shifts in the world economy will contribute to the reasons for civilizations to clash. Because of the technological advancements, people now have a greater ability to move freely around the world are therefore more capable of reaching each other and spreading their ideals globally. These are also the reasons why there were so many conflicts between the Muslins and the Christians throughout the middle ages in the Middle East and in Spain. Just as Huntington p redicts that modern day war will be a result of the aforementioned reasons, Muslims and Christians fought against each other in the Middle Ages because of their unwillingness to compromise on the basic differences of their religion and culture, and because of the changing political and economical world. Huntington mentions that Islam and Christianity have ideals that forbid having a positive relation with other religions. For the Muslims, this played a large factor when they began their conquest of the MiddleShow MoreRelatedThe Middle East821 Words   |  4 Pagesorientalist idea of the Middle East. It represented the faulty equation of Islam= Muslim= Arab= terrorist or religious fanatics. From the image of the magazine cover, a man dressed in the Middle-East attire can be seen standing on what looks like a balcony with the landscape of the Middle-East in the background. The image in the background presented the Middle East as underdeveloped in an effective manner. The image in the foreground by the top right corner signified the Middle East as an oil-hoardingRead MoreIslams Influences on the Modern World1422 Words   |  6 PagesIslamic. Islam directly translates to â€Å"submission†. It is a monotheistic Abrahamic religion, as well as an empire, (which is focused in the Middle East and Northern Africa). Islam is currently the second most practiced religion globally. Throughout the Middles ages and the centuries leading up to them Islam was one of few lifestyles which encouraged culture, art and an open state of mind, making it a perfect breeding ground for scientific advancement and progression of the arts. Islam has sharedRead MoreWhile Generally, People Ai m For Truth In The Pursuit Of1540 Words   |  7 Pagesrelations on the production of knowledge in the case of the Middle East. To do so, the paper first reflects on the general manner in which power relations affect knowledge before proceeding to examine the case of the Middle East upon the colonial era of the British and French. Specifically, this paper argues that the power dynamics between the imperialist powers and the Middle East created a canon of beliefs centered around the superiority of the West over the East. Power relations lead to the distortionRead MoreThe Religions Of The Middle East934 Words   |  4 Pagesthousand years ago in the Middle East; then there is Christianity, the most popular religion in the world, which was founded shortly after the death of Christ; finally, there is Islam, the second most popular religion in the world, founded by the prophet Muhammed in the 7th century ACE. Islam has over one billion followers of the Islamic faith. Although it is one of the most popular religions in the world, many people do not know much about what Muslims, followers of Islam, believe in. Due to theRead MoreWomen And The Middle East Essay1449 Words   |  6 Pagesso many ages. They have defended their sexuality, rights and had to fight for their equality with men. In the public view, we see that the image of women in the west differ from the east or that is what have been known for years. The image of women in the west is outgoing, free, and equal to men. While in the east, women as published in media, news, etc is dying of poverty, sexual violence, and being overpowered by men. In my research paper, I will state the difference between how Islam views womenRead MoreChristianity, Islam and Buddhism728 Words   |  3 PagesEarly Middle Ages moving to the Dark Middle Ages, life was brutal and not choosing what religion you belong to makes it even harder for the individual. You had to believe and set aside your difference with religion. During the Early Middle Ages the Roman Empire suffered many lost but were not destroyed by the constant warfare from the north. Civil war inside Roman Empire cause Rome to decline and less could not protect itself. They were lots of invasions and warfare throughout the Early Middle AgesRead MoreEssay on The Sister Religions580 Words   |  3 PagesThe Sister Religions Judaism, Christianity and Islam are often referred to as sister religions because they are closely related. However, several pronounced differences tend to alienate the three over the course of history, inducing each to alternate between periods of persecution and tolerance, even to today. Age, founder, population of believers, culture of origin, documentation, and differing views on the Messiah all factor in determining the differences and similarities between theseRead MoreThe Middle East And West Perceive Each Other1158 Words   |  5 PagesHow the Middle East and West Perceive each other Followed by a year of continuous terror attacks by ISIS, riots over cartoon portrayals of the Prophet PBUH, and the ongoing war in Iraq and Afghanistan, many Muslims and Westerners know that they have developed bad relations these days. The media continuously portrays the Middle East as nation filled with terrorist whilst the West are portrayed as the nation that is trying to make peace. There have been so many misconceptions that have made both culturesRead MoreEssay about Sundiata1005 Words   |  5 Pageswant a taste of West African History Sundiata will give you exactly what you want and more. Sundiata was an interesting piece of literature to read. Unlike the previous two books we have read this semester I found this book much more simple. This book was much easier for me to comprehend and actually get into. This book exposed me not only to the West African history, but also a new religion. The story of Sundiata depicts the story of the foundation of the Mali Empire in West Africa. This storyRead MoreIslam And Western Imperialism In Islam998 Words   |  4 Pagesthe greatest impact on contemporary Islam. These encounters with Western powers influenced and shaped the Muslim world by introducing Islam to modernity. The Islamic world’s varied reaction to these challenges of modernity affects a wide range of issues in Islam today. To understand how the Muslim world reacted to Western influence, we must understand what they were reacting to. With the fall of the Ottoman Empire, European political ideas permeated the Middle East. Muslims were forced to respond

Change Management in Healthcare for Smaller -myassignmenthelp

Question: Discuss about theChange Management in Healthcare for Smaller and Smarter. Answer: Introduction As the technology drives the pace of progress in healthcare and biomedical research, the thin line between medical science and engineering grows thinner. The use of computers and medical machines become faster, smaller and smarter, the medical industry has made advancements that make medical practice easier for healthcare professionals and better patient experiences in the healthcare system (Hollis et al., 2015). Change management is happening at a fast rate in healthcare system that is devoted to planning, organization and coordination of resources necessary for transition among individuals from current to future state in the healthcare organizations (Radnor, Holweg Waring, 2012). Medical technology is improving patient experiences and key drive for change in the healthcare organizations. For example, Electronic Health Records (EHRs) is the most able and skilled project that drive healthcare professionals to share patients data effectively and enhance patient safety for better heal th outcomes (Jensen, Jensen Brunak, 2012). Therefore, the following report involves the small-scale literature review and critical appraisal of articles under themes on changing patient experience using health technologies. Health technologies enhance self-care and self-monitoring among patients A review article by Lupton, (2013) is focused on the aspects of patients experiences and their engagement in self-care and self-monitoring via new digital media technologies. Patients become digitally engaged become active participants in self-care and self-monitoring. There is patient activation and development of bureaucratic model where patients are the representatives and effective managers having control of their health and healthcare services (Greene Hibbard, 2012). The author also highlighted the use of telemedicine as a form of active engagement of patients where it is a major part of healthcare delivery. Telemedicine encourages patients in self-monitoring of their medical conditions and as a result, reduction in healthcare visits and communication with healthcare providers through technologies rather than confronting face to face (Lin, 2012). The chances of readmissions are reduced due to self-monitoring and employment of technologies like video conferencing and wearable se nsors that record body functions like physical activity, respiration and heart rate (Mukhopadhyay, 2015). Patient monitoring via ingestible medications that are embedded with sensors sending signals to armbands and detecting heartbeat through wireless stethoscopes are at the heart of patient monitoring (Ringquist, 2013). From the review article, the question arises that whether these digital technologies can be incorporated in our daily life and can be remade through embodied use. Another review article by Lupton, (2013) illustrated the use of social media tools and digital devices like mobile and wearable bands offering new ways for measuring, monitoring and representation of bodily functions. These devices are capable of producing biometric data of individuals that can be used and shared. Digital devices promote self-tracking practices that can be used by patients in understanding the concepts of health, identity and embodiment (Woods et al., 2013). Digital technologies like mHealth technology provides patients an opportunity to monitor their health conditions (Whittaker, 2012). Mobile and wearable digital technologies in mHealth not only provide positive health experiences for the patients, it is also a way to communicate with public and monitor their behaviour in conducting health promotion programs using mobile devices (Kaplan Stone, 2013). As this article is a review, the author has incorporated his views and as a result, the review is biasness of the r eviewer. Archer et al., (2011) in their study stated that Electronic personal health record systems (PHRs) are patient-centered and support them by making health information accessible to them assisting self-management. The literature review studied on PHRs functionality, design, applications, benefits and outcomes illustrated that it plays a key role in patient health and support self-management allowing disease prevention and improvement in health outcomes. The However, the study requires further trails on PHRs in studying the sustainability and effectiveness for patient self-management as adoption rates are different because of varied adoption rates. Privacy and confidentiality is ensured using health technologies by patients A study was conducted using Health Information Privacy Questionnaire (HIPQ) (before-after survey) to study physicians and patients experiences of sharing EHRs (Perera et al., 2011). The main findings showed that more than 90% of participants agreed that using EHRs enhanced privacy and confidentiality while sharing patient information for clinical purposes. Patients experiences on using EHRs are that there is less privacy loss and better use of health information by the clinicians (Goldzweig et al., 2013). The strength of the study is that it is one of the largest surveys conducted to view the physicians and patients experiences while using EHRs on privacy. The study can be generalized to other populations like people with diabetes and population using EMRs. The results showed that patients greatly embraced the benefits of EMRs in terms of integrating, sharing and evaluation of information involved in direct care. However, the paper has certain limitations and research gap for future studies as study did not clarify that those people who were unwilling to share data lack trust on EHR or want control over it or unaware of the benefits and harms of sharing information. Health technologies support patients and make them informed and active participants in healthcare In an article by Lupton, (2014) it illustrated that the digital experience of patients is phenomenal that provides them a platform to share their experiences and benefit from it. Patients gain knowledge, become informed about their health condition, and take an active part in the healthcare decisions. This big data use in the medical technology support patients by providing them an online platform for better development of medical treatments and healthcare services and conducting research (Raghupathi Raghupathi, 2014). Online sharing networks support patients in the form of sharing information and engaging them in clinical decisions by becoming active members in healthcare services (Chung, 2014). In the article, the author argued well that there is a configuration where patients who they are digitally engaged (patient assemblage) and digitised patient experiences (data assemblage) being the most recent form of digital technologies in the medical field. These assemblages configure to gether that enact and there emerges digital patient experience economy. This big data accumulation in the digital data technology is an innovative way for the healthcare system making patients more informed and economically efficient in receiving medical treatment. The article provided limited information on how understanding of concepts of health, self-care, expert and lay knowledge and doctor-patient relationship shape the digital technologies in the medical field. As the source of information was an article and no such research design and methods are explained in the paper, its validity is questioned. In an article by Ahern et al., (2011) the use of healthcare technologies by patients have meaningful uses improving healthcare quality, patient safety and population health. Patient-facing technologies play an important role in supporting them and make them more informed and active members in the healthcare decisions. There is also enhanced self-management, health, satisfaction, improved healthcare quality, patient safety and overall increase in healthcare system (LeRouge et al., 2013). Patients are better informed about their health conditions and quick in seeking healthcare services via digital healthcare technologies (Kumar et al., 2013). However, the research gap and future aspects lies in identifying the most useful and effective technology for the patients for better health outcomes. Another study by Woods et al., (2013) also stated that patients who use medical health records take active participation in their health and clinical decision-making. From the results, four themes were characterized for patient experiences using health records. There was positive and effective communication of patients with health providers. Enhanced knowledge among patients with improved self-care and proactive role in self-management, better follow-ups and active participation in decision-making was also observed in patients using EHRs. This research study was the first qualitative study of experiences of veteran patients using EHRs that included test results and clinical notes. This study is also important as its main findings have potential implications for EHRs development. There is need for further studies to evaluate the overall impact of clinical health records on workload that likely to change their experiences necessitating new communication skills while interacting with pa tients. Health technology usage by patients results in increase of clinical services In a retrospective cohort study by Palen et al., (2012) for the assessment of online health care utilization by patients via health records illustrated that there was increased use of clinical services as compared to group members who did not have online health record access. The main outcome of this study was that there were increased rates of telephone encounters, office visits, emergency departments, after-hours clinical visits and hospitalizations among online medical health record users as compared to non-users. The study was significant as there was increase in medical services like e-mail communication with clinicians and in-person clinical services as expected as compared to previous studies. The findings were consistent among age groups and can be generalized to populations without chronic health conditions as variability was found among medical health users who were suffering from chronic illness using telemedicine for monitoring. The research gap is this study is that it l acks information regarding why patients seek online medical health records subsequently and whether this use affects their health outcomes or not. Cost and benefit of online health services also need to be evaluated along with evaluation of clinical decisions. Conclusion For the above literature review, it is evident that healthcare technologies is on the horizon providing positive health outcomes for patients with better health experiences. Telehealth, EMRs and big data have facilitated better heath exchange information and effective communication between patients and providers. There is ensured privacy, patients acting as proactive participants in healthcare and self-management, self-care and increased use of clinical services as themes deduced from literature review. Although, patients experiences have enhanced by using health technologies, there is need for its incorporation in everyday life and awareness among individuals in using health technologies for better health outcomes. References Ahern, D. K., Woods, S. S., Lightowler, M. C., Finley, S. W., Houston, T. K. (2011). Promise of and potential for patient-facing technologies to enable meaningful use.American journal of preventive medicine,40(5), S162-S172. Archer, N., Fevrier-Thomas, U., Lokker, C., McKibbon, K. A., Straus, S. E. (2011). Personal health records: a scoping review.Journal of the American Medical Informatics Association,18(4), 515-522. Chung, J. E. (2014). Social networking in online support groups for health: how online social networking benefits patients.Journal of health communication,19(6), 639-659. Goldzweig, C. L., Orshansky, G., Paige, N. M., Towfigh, A. A., Haggstrom, D. A., Miake-Lye, I., ... Shekelle, P. G. (2013). Electronic patient portals: evidence on health outcomes, satisfaction, efficiency, and attitudesa systematic review.Annals of internal medicine,159(10), 677-687. Greene, J., Hibbard, J. H. (2012). Why does patient activation matter? An examination of the relationships between patient activation and health-related outcomes.Journal of general internal medicine,27(5), 520-526. Hollis, C., Morriss, R., Martin, J., Amani, S., Cotton, R., Denis, M., Lewis, S. (2015). Technological innovations in mental healthcare: harnessing the digital revolution.The British Journal of Psychiatry,206(4), 263-265. Jensen, P. B., Jensen, L. J., Brunak, S. (2012). Mining electronic health records: towards better research applications and clinical care.Nature Reviews Genetics,13(6), 395-405. Kaplan, R. M., Stone, A. A. (2013). Bringing the laboratory and clinic to the community: mobile technologies for health promotion and disease prevention a.Annual Review of Psychology,64, 471-498. Kumar, S., Nilsen, W. J., Abernethy, A., Atienza, A., Patrick, K., Pavel, M., ... Hedeker, D. (2013). Mobile health technology evaluation: the mHealth evidence workshop.American journal of preventive medicine,45(2), 228-236. LeRouge, C., Ma, J., Sneha, S., Tolle, K. (2013). User profiles and personas in the design and development of consumer health technologies.International journal of medical informatics,82(11), e251-e268. Lin, C. F. (2012). Mobile telemedicine: A survey study.Journal of medical systems,36(2), 511-520. Lupton, D. (2013). Quantifying the body: monitoring and measuring health in the age of mHealth technologies.Critical Public Health,23(4), 393-403. Lupton, D. (2013). The digitally engaged patient: Self-monitoring and self-care in the digital health era.Social Theory Health,11(3), 256-270. Lupton, D. (2014). The commodification of patient opinion: the digital patient experience economy in the age of big data.Sociology of health illness,36(6), 856-869. Mukhopadhyay, S. C. (2015). Wearable sensors for human activity monitoring: A review.IEEE sensors journal,15(3), 1321-1330. Palen, T. E., Ross, C., Powers, J. D., Xu, S. (2012). Association of online patient access to clinicians and medical records with use of clinical services.Jama,308(19). Perera, G., Holbrook, A., Thabane, L., Foster, G., Willison, D. J. (2011). Views on health information sharing and privacy from primary care practices using electronic medical records.International journal of medical informatics,80(2), 94-101. Radnor, Z. J., Holweg, M., Waring, J. (2012). Lean in healthcare: the unfilled promise?.Social science medicine,74(3), 364-371. Raghupathi, W., Raghupathi, V. (2014). Big data analytics in healthcare: promise and potential.Health information science and systems,2(1), 3. Ringquist, L. (2013) Re-admissions: Is telehealth the answer?, [Online] Retrieved from: https://www.bhmpc.com/2013/04/re-admissions-is-telehealth-the-answer/, Accessed on 16 April 2017. Whittaker, R. (2012). Issues in mHealth: findings from key informant interviews.Journal of medical Internet research,14(5). Woods, S. S., Schwartz, E., Tuepker, A., Press, N. A., Nazi, K. M., Turvey, C. L., Nichol, W. P. (2013). Patient experiences with full electronic access to health records and clinical notes through the My HealtheVet Personal Health Record Pilot: qualitative study.Journal of medical Internet research,15(3).